With the goal of increasing awareness of Stockholm as an incredible place for creative minds to build business and careers, they wanted to create a series of films that highlight the roots that inspired and shaped Swedish artists and creatives to become what they are today. In this film Mapei tells us about the Södermalm retro and vintage store that she frequented as a youth, and which later became the inspiration for her song titled "Keep My Cool". To invoke nostalgia we approached the long form interview film with a combination of both filmed footage and 35mm stills.