PEAK PERFORMANCE

ESSENTIAL WEAR FOR NONESSENTIAL ACTIVITIES

During the pandemic, filming anything was next to impossible. We had the challenge of creating a meaningful brand film for Peak Performance that was emotive and impactful, and captured the essence of the brand without being able to shoot a single video or image specifically for it. These films were made entirely out of found footage and imagery from Peak Performance athletes and photographers. After meticulously combing through almost 5000 images and video clips, we found the flow that helped us create this rollercoaster of a brand film.

Agency:ABBY.WORLD

Director:

Artist:

Production:

Creative:Oskar Hellqvist, Adam Radi, Philip Westman

Producer:

Editor:Gabrielle Riggir

Peak Performance
Peak Performance Social Film 2
Peak Performance Social Film 3
Peak Performance Social Film 4
Gabrielle Riggir
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